FGD Expo in August 6-9, 2015 was the first Digital Shop Indonesia – DSI participated.
The aim was to introduce Digital Shop Indonesia, it's products and brands to customers, endorsers, end-users from all over Indonesia and as well, international manufacturers visiting the show.
The expo was considered a strategic event to uplift DSI business to the next level. It was designed to create awareness and positive image.
In the expo, Digital Shop Indonesia highlighted its business strategy to be focused on digital offset media.
DSI proclaimed distributor for Felix Schoeller digital media in Indonesia, launched E-PHOTO® – the real photo paper for HP Indigo printing, LUSTRE 190 D and 260 D.
DSI also showcased QUANTAC® A3+ Self-Adhesive for color laser and Indigo printing system and QUANTAC® A3+ PVC Card.
Due to the significance, the DSI-FGD event was designed, planned, prepared and carried-out in the utmost effort and detail.
The hard-work paid off. The expo was a milestone success, in both event and business.
The booth received huge praises and admiration from visitors as it was most unique whilst Felix Schoeller and QUANTAC® received most encouraging response from market.
DSI got many insights and feedbacks about market trends and product demands from customers and end-users.
FGD event was also effective in bringing more customers closer and even deepen the strong relationships.
The strong relationships with network of customers, endorsers and end-users should give DSI an upper-hand in bringing solution and exceeding customer’s expectation.
Therefore, to fortify the excellent results in FGD, DSI will follow up with various marketing and sales programs and bring more quality products specialized in digital offset media. These are the never-ending commitments that we share with our stakeholders.
Thank you to all visitors, customers, suppliers, resellers, booth contractors, collaborators, endorsers and end-users for the support succeeding the FGD Expo event.
We look forward to seeing you again in the next FGD event.
The idea of the booth is to be sublime, yet humble and down-to-earth. The score must be authentic, artistic and as well, unique.
Booth design must also be original and therefore well-brainstormed. This is to create uniqueness, to give memorable experience for visitors and to stand out amongst others.
The area of the 7 M x 7 M is divided into 2 themes: artistic nature and modern sleek.
Booth construction started on Aug 3 and finished on Aug 5, 2015 as the expo started on Aug 6, 2015.
As booth was being constructed, it started to take shape of the original design.
The booth was finally ready for the expo. The construction was successful and able to deliver result as designed. Many visitors complimented this booth for the uniqueness and authenticity.
This theme was used to display Felix Schoeller E-PHOTO®.
The booth used recycled material as much as possible, mainly multiplex or wooden board from used pallets which were let natural in color and texture without any finishing. The floor, cabinets, mini cafe were built from pallet woods. Backdrop was constructed from used multiplex.
On the backdrop, we manually attached estimated 2,000 postcard-size pictures, one by one, to exhibit the excellent printing quality of E-PHOTO®. Those 2,000 images were all unique and none was identical. They were downloaded under FFCU-free for commercial use term, distributed to and printed by customers, inserted with customer's logo and paper type.
Visitors enjoyed the vast display, the array of images and overwhelming beautiful color spectrum.
This theme was used to display QUANTAC® A3+ Digital Offset Self-Adhesive.
This part of booth was decorated white. The floor used simple melamine-laminated wooden boards with no other finishing whilst backdrop was constructed from used wooden multiplex boards. On this backdrop, attached 156 shifted panels to form the GIANT BUTTERFLY.
The giant butterfly image was formed from hundreds of colorful polygon to create 3D (three dimensional) effect. The giant butterfly image was then sliced into 156 panels. To help amplify the 3D effect, the 156 panels were all shifted with uneven heights, some 10 cm, others 20 cm or 30 cm. One unique thing about the giant butterfly was the element of surprise. Visitors could only realize and be amazed that the colorful abstract-look-like-polygons are in-fact, forming a giant butterfly, when they look at it from some distance or capture it with cameras.
The result.... AMAZING BUTTERFLY effect.
Visitors enjoyed taking pictures with the Giant Butterfly and Mozaic backdrops. They participated for the selfie contest to win 1 unit of iPhone6 prize. Contenders took pictures with their mobile phones/gadgets with many unique and funny poses. The selfie contest was juried by Rama Dauhan and won by Irfan Firdaus.
Customers visited the booth to meet and greet, and make new inquiries.
Others crowded the booth for the unique design, taking picture for fun or join the selfie contest.
During the expo, the booth has attracted attention and admiration from many visitors. Some of them are journalists, event organizers designers and artists.
DSI was interviewed by Business Indonesia Online and Antara News Agency.
Mr. Andrey Damar as editor-in-chief Print Graphic magazine and daily newsletter FGD Expo 2015, commented and posted an article about the booth in Thursday, August 6, 2015 newsletter.
FGD EXPO shared a link in social media commenting the booth.
Mr. Irfan Firdaus as selfie-contest winner also posted an article in his personal blog https://irfanzfirdaus.wordpress.com/2015/08/19/from-selfie-to-happy/